Investiments

Our investment thesis is anchored in the behavioral shifts of the population towards healthier habits and lifestyles, and in the need for brands within the sector to receive substantial marketing investments. Although the wellness market already moves around R$ 400 billion per year and ranks among the 11 most significant globally, there is still considerable room for growth. According to research by the Global Wellness Institute (GWI), the growth rate is expected to be at least 10% per year until 2025. In addition to wellness companies with high growth potential, the media sector, another target of the fund, is attractive due to the potential for generating synergies with health and wellness brands in brand building, a key factor for success in the service and consumer goods sectors.
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Investment Portfolio: